The project

Fit Lenses based in Aberdeen, Scotland, is a leading provider of high-quality lenses, specializing in optical solutions for vision correction, protective eyewear, and specialty lenses. They are committed to innovation, precision, and enhancing visual clarity for our customers. They requested a modern and professional logo that reflects their expertise in lens technology and dedication to improving vision. The logo had to convey clarity, precision, and innovation, and be adaptable for use across various mediums, including product packaging, marketing materials, and digital platforms. Our main objective was to design the brand of the business and increase the profile of the company. Together with client, we created an original logo to represent their brand and other materials which are included in designs below.